Emerging Trends in SEO for 2011

Your website functions as a portal to the world of diverse cliental and expanded business revenue. In order to make the most out of the potential that is offered by your website, it is best to work with an SEO company that can help your website get the attention that it deserves. There are a lot of common trends that appear overtime that claim to build visibility to your website, but it is important to dissect the truth from the myth when listening to these rumors. While there are certain steps that you can take to help your website gain popularity, you need to make sure that you are gaining popularity in a direction that will translate to increased business. This can be attained by focusing on localized regions and specific keywords that are relevant to your product or service. Here are a few common questions that a lot of people have about current trends in SEO.

1. Will a Google +1 button help my website? This is a complicated question, but the easy answer is yes. The google +1 button functions in a similar fashion to other social networking buttons that have been present throughout the web for some time. The +1 button functions as a type of ranking system. When visitors provide your webpage with a +1 they are letting others in their “circles” know that your website has quality content that they appreciated. When a visitor finds that others found your website useful, they are likely to feel justified in spending time there themselves, and this will translate into customer conversion for many companies. Google +1 is not yet as important as having back links within your website to the overall algorithms that help your ranking in Search Engine results, but they do help build visibility through the social networks.
2. Do Facebook Fans matter in the SEO algorithm? Having a large amount of facebook fans indicates popularity and viability in a competitive market. When someone likes your page on facebook, they are providing you with the ability to send them updates about events and special offers. Also, when someone “likes” you, all of their “friends” are informed of it. Research is showing that this popularity and visibility actually factures into the algorithms that affect your SEO ranking, as well.
3. Why Should I Keep My Website Up to Date? Keeping your website up to date is incredibly important. First of all, the optimal keywords for business change regularly. As new trends emerge it is important that your website it reflecting these hot topics, as this helps keep your webpage highly optimized for the Search Engines. Therefore, keeping your website fresh by updating it regularly increases your visibility and will let your customers know that you are actively in business. When a web page is out of date readers are often less inclined to follow up for services. Updating your website on at least weekly to monthly basis is highly recommended.